Case Study: The Beacon Council – Miami-Dade County

In 2012, the Beacon Council, Miami-Dade County’s economic development organization, engaged the team of Avalanche Consulting, CAEL, and McCallum Sweeney to create a strategy to drive the county’s economic growth. Named “One Community One Goal” (OCOG), the strategy and its resulting activities were focused on bringing the entire community together in a collaborative way to advance prosperity for Miami-Dade’s residents.

Avalanche and our partners rallied Miami’s top leaders from the business, education, and government around a single, shared goal: improving the well- being of everyone in the community. Almost 6,000 individuals participated in the 10-month planning process. Aligning education and training with economic development became one of the top priorities of the strategy. OCOG also focused on economic diversification, growing Miami’s software and IT industry, and investing in business incubators and accelerators for international entrepreneurs.

OCOG just completed its third year of implementation, and the results have been outstanding.

The Results

  • The presidents of all six Miami-Dade colleges and universities and Miami-Dade Public Schools’ Superintendent established the Academic Leaders Council. The Council’s objective is to address the skills gap in target industries by aligning curriculum with industry needs, advancing internship programs that retain college graduates in Miami-Dade County, and collaborating on universal educational issues.
  • In 2015, The Academic Leaders Council launched the online Talent Development Network, which matches local students with internships at area target industry companies. The Network was received seed funding from the Miami Foundation, the Helios Education Foundation, and the Peacock Foundation, Inc.
  • Since the launch of One Community One Goal’s talent development initiative, 1,400 students, 373 companies, 124 C-level executives, and 40 nonprofits have participated.
  • In 2014, JPMorgan Chase awarded a grant to support OCOG’s workforce readiness goals. The funds helped the Beacon Council and the Academic Leaders Council create a workforce readiness gap report and assisted Miami-Dade County Public Schools in developing career tracks for target industries.
  • Miami-Dade added 18,600 new jobs from June 2015 to June 2016.
  • Since 2012, average job growth in Miami-Dade County’s target industries has been 6.6%.
  • In 2012, employment in the region increased by more than 83,000, a figure that exceeded combined job growth during the previous five years, including significant growth in target industries. Between 2012 and 2016, the number of jobs in Miami-Dade’s target industries increased by more than 44,800.
  • In 2012, Univision and ABC announced the creation of a 24-hour English-language news network to be based in Miami. The new television network is expected to add $275 million in capital investment and nearly 700 jobs.
  • A Beacon Council Economic Development Foundation trade mission to Spain helped the Miami recruit three Spanish companies to the region. Together, the three companies will invest $30 million dollars in Miami and create 300 jobs.
  • The Miami International Airport celebrated a record-breaking year in 2012. Passenger activity increased 3% to nearly 40 million and cargo volume rose 4.6% to 2.1 million tons.
  • The Miami-Dade Office of Film & Entertainment provided assistance to more than 1,000 film, photography, and digital media productions. This activity supported $231 million in production expenditures in Miami and more than 20,000 jobs.
  • In the past 3 years Miami-Dade County has received $687 million in new investment, resulting in an increase of 4,500 jobs from new companies or company expansion.

 

HIGHLIGHTS

Between 2012 and 2016, the number of jobs in Miami-Dade’s target industries increased by more than 44,800.

In 2012, employment in the region increased by more than 83,000, a figure that exceeded combined job growth during the previous five years.

Since the launch of One Community One Goal’s talent development initiative, 1,400 students, 373 companies, 124 C-level executives, 40 nonprofits, and over 6,500 volunteers have participated.

DISCIPLINES

Economic Development Strategy
Marketing Plan
Customized Research
Talent Alignment Strategy

CONTACT

Amy Holloway
(512) 917-3815
amy@avalancheconsulting.com