Case Study: Brownwood EDC

Avalanche was hired in April 2012 to create a strategy that would help Brownwood leverage its limited resources to further economic development throughout the region. Avalanche worked with the Brownwood Economic Development Corporation to identify strengths and challenges in the local economy, align existing assets to maximize target audience impact, and develop an action plan to create jobs and spur investment. Avalanche worked with public officials, as well as representatives from local universities and private industry to craft an economic development strategy that positions Brownwood for future success.

The Results

  • The Texas Economic Development Council awarded Brownwood a Workforce Excellence Award in 2016.
  • In 2015, 3M invested a total of $10.5 million into the expansion of two product lines at the Brownwood plant.
  • Brownwood EDC created an online jobs portal to provide a centralized place for job listings and to connect people outside of the Brownwood Area to local job information. To promote local job openings, the EDC is launching an advertising campaign across Texas that will inform people of the opportunities and benefits of living and working in Brownwood.
  • Brownwood EDC partnered with Texas State Technical College, Ranger College, and local employers Kohler Company and M&F Gauge to identify technical skill training needs. The EDC also worked with the City to approve a $100,000 matching grant fund. This collaboration resulted in the community receiving a $1.4 million grant from the Texas Workforce Commission, which will provide over 53,000 hours of technical, safety, and computer training to nearly 1,000 Kohler and M&F Gauge employees.
  • The Regional Council of Governments, with the support of Brownwood EDC, won a USDA RBEG grant that will be used for business startups and business retention of locally grown startups.
  • Three new industrial companies are coming to Brownwood: a chemical blending company, an asphalt plant, and animal nutrition supplier.
  • Kohler Company added 200 jobs.
  • Ron Jackson State Juvenile Correction Complex added 125 jobs.
  • Unemployment rate has dropped to 4.9%, the lowest since 2008.
  • The BridgeTex Pipeline is traversing Brown and surrounding counties, bringing over 400 temporary workers.
  • Housing stock is growing and diversifying to meet increased demand, with an executive townhome subdivision in development.
  • The Brownwood Chamber has launched a young professionals group.
  • The BEDC and Texas State Technical College have started a leadership class, teaching high school juniors and seniors soft skills and job readiness.
  • Howard Payne University has launched an engineering program and bachelor’s degree in nursing to address high needs occupations in Brown County.
  • United Supermarkets will be building a 40,000 sq. ft. grocery store.
  • Buffalo Wild Wings has opened a location in Brownwood.


Working with Amy Holloway and the Avalanche team was a breath of fresh air. The consultants were very careful to listen to business and community leaders prior to making their recommendations. They did not roll into town with preconceived ideas or prescriptions. The strategic plan that was developed is being implemented by multiple organizations, because we had their buy in from the beginning.

 -Emily Crawford, Executive Director, Brownwood Economic Development Corporation


Unemployment dropped to 4.9% in 2012
325 jobs added in 2012-2013


Economic Development Strategy
Marketing Plan


Amy Holloway
(512) 917-3815