Case Study: The Moody Foundation – Galveston, TX

In 2016, The Moody Foundation engaged Avalanche Consulting to evaluate Galveston Island’s economy and develop a strategy that will maximize the impact of the Foundation’s giving on the Island.  Established and headquartered in Galveston, the Foundation is one of the largest in Texas.  In its history, it has made more than $1.2 billion in grants across the state.

We began with an in-depth evaluation of Galveston’s economic, education, demographic, trade, and lifestyle dynamics to understand what factors have the greatest affect on the prosperity of the Island’s residents.  We also facilitated personal interviews with more than 40 Galveston leaders to hear their perspectives on the Island’s strengths and challenges.

Through our analysis and interviews, we identified opportunities to propel Galveston’s economy and appeal to attract and retain families. Seven strategic themes emerged: education, workforce development, infrastructure, housing, quality of place, heritage, and health. We shared best practices from other communities and philanthropies engaged in those themes.

With this in hand, we worked with The Moody Foundation’s Trustees to select the theme most compelling and impactful to them. The Moody Foundation’s ultimate goal became to create a generational shift in educational attainment among Galveston residents.

With this direction in hand, Avalanche developed the “Generation Moody” strategy providing a continuum of program ideas from neonatal and early childhood care through K12 education and college / careers readiness. As a result, over the next 2-3 decades, The Moody Foundation’s giving will directly impact the future of every child and young adult on Galveston Island.

Upon the completion of the strategy, The Moody Foundation’s Trustees agreed to create a senior level staff position to serve as Generation Moody’s programmatic lead. Also as a result, several other Galveston-based family foundations agreed to align their giving with the Moody’s to create even greater results.


Foundations Services


Amy Holloway
(512) 917-3815