Marketing and Branding SERVICES
AVALANCHE BELIEVES THAT RESEARCH IS THE FOUNDATION FOR SUCCESSFUL BRAND DEVELOPMENT STRATEGY. Our deep research process leads to community brands that go beyond the clichéd slogans and un-targeted messages that often characterize economic development initiatives.
We are the best in the business at translating complex information into brand identities and marketing messages that resonate with site consultants and business executives.
Avalanche has authored marketing reviews, branding strategies, and communications plans for dozens of economic development organizations including the Charlotte Regional Partnership, the Charleston Regional Development Alliance, the Greater Houston Partnership and the Research Valley Partnership.
See our marketing and branding strategy for the Greater Houston Partnership in action:
Thousands of economic development organizations broadcast their messages to companies, site selectors, and the media each day. Successful economic development organizations stand apart from the noise by using marketing messages that are unique and specific, highlight strengths, and focus on attention-grabbing headline stories.
Whether it’s to educate local stakeholders about economic development or elevate impressions around the world, Avalanche creates communication campaigns that inform and inspire. Using our award-winning data tool Headlight™, Avalanche develops content-led communication campaigns that translate data into a compelling story about what makes your community unique.
Using this robust research as the foundation, we identify appropriate target audiences, messages, communication tools, and channels. We interview stakeholders and chronicle their stories. We design a communications calendar and write content for web and print materials.
Avalanche delivers and manages inspiring communication campaigns that get people enthusiastic about a community or region, increasing the success rate of economic development initiatives.
See our communications campaigns in action:
Research Valley Partnership: ImpactLife
Our experience with Avalanche Consulting was great! The development of our strategic plan involved over 2,000 Jonesboro residents. This inclusive process resulted in great support from our community as we have transitioned to the implementation of our strategy.”
-Mark Young, President & CEO, Jonesboro Regional Chamber