Twitter Tips

March 28, 2013

By Noelle Salerno

Social media provides economic developers with an effective platform for engaging both regional stakeholders and prospects and communicating its strengths to target audiences. A single tweet might not be cause for a consultant or company to add a community to its prospect list, but consistent and frequent posts about expanding businesses, innovative educational programs, rankings and other positive news will create an impression that the community is a strong destination for business. That positive impression will increase the chance that it is considered in site locations.

Here are a few do’s and don’t about using Twitter to promote your economic development message:

DO:

  • Share news about project announcements.
  • Promote your community when it appears in national rankings.
  • Talk about new happenings at local companies and educational institutions.
  • Share news that showcases economic progress, such as job growth numbers and infrastructure improvements.
  • Tweet about awards your organization has received.
  • Talk about your organization’s participation in national and international conferences and marketing missions.
  • Congratulate local companies for their successes.
  • Share information about regional events and community engagement opportunities.
  • Retweet followers’ tweets that share positive news about your community.
  • Share links to blog posts, newsletters and other original content produced by your organization on Twitter and other social media platforms.
  • Use hashtags to promote conversations about local economic development.
  • Create new hashtags for specific marketing campaigns and monitor activity of these conversations.
  • Cross-post information on both Twitter and Facebook.
  • Share pictures on Twitter and cross-post to Instagram, Flickr, and/or Pinterest (depending on your service).
  • Follow and engage target industry leaders and influencers, associations and local reporters.

DON’T:

  • Tweet about negative news, such as job losses or companies expanding out of the region.
  • Share local news stories that do not directly relate to economic development.
  • Tweet about polarizing or political opinions.
  • Exceed the Twitter character limit. When cross-posting from Facebook or LinkedIn, ensure the post is 140 characters or less so the message does not get cut off.