Our mission and passion is to make communities more vibrant, prosperous places.  We are driven to make a positive impact on the world and seek clients who are equally energized to improve their economies.

Working with clients in communities across North America, Avalanche translates complex information into actionable strategies. We uncover the unique qualities and particular strengths of each partner community, and we coordinate stakeholders to build upon those assets together.

Established in 2005 in Austin, Texas by economic development strategist Amy Holloway, Avalanche guides client partners through economic analyses and development strategies—small towns and major metros, entire states, chambers of commerce, community foundations, and regional economic development corporations.

Our values:

We value authenticity.
We place high value on being true to oneself.  Avalanche’s authenticity is reflected in our warm, caring approach, our love of humor, and our humility in placing our clients first.

We value continuous learning.
We know that we don’t have all the answers, and the world is constantly evolving, so we are committed to continuous learning.  We thoroughly enjoy exploring information, discovering “ah-ha’s,” and translating research into content that inspires action.

We value Inclusivity.
We believe that a collaborative, transparent process is essential to all that we do.  We open our doors to new perspectives, we actively listen, and we ensure that our work is accessible to everyone.

We value originality.
Creativity is at the core of who we are and how we approach our work.  Delivering original products, customized for each individual client, fires up our synapses and makes life fun for us.

We value excellence.
Both personally and together as a team, we strive for excellence.  We know that only through outstanding work can we accomplish our mission of making a positive impact in the world.


Working with the Avalanche team was a breath of fresh air. The consultants were very careful to listen to business and community leaders prior to making their recommendations. They did not roll into town with pre-conceived ideas or prescriptions. I received multiple compliments from the community about the energy and enthusiasm the team brought through their approach. The strategic plan that was developed is being implemented by multiple organizations, because we had their buy in from the beginning.

-Emily Crawford, City Manager, City of Brownwood, Texas